Is Smarter Email a Business Asset or Just Creepy

Communication in the digital age has been a topic of controversy since its inception. Most of us have embraced it with open arms and are now more connected to our friends, family and colleagues than ever before. On the other hand, those of us who grew up experiencing both traditional communication methods (i.e. letters and phone calls) and the digital sometimes find that the emotion, meaning, and authenticity can be stripped from conversations. As a millennial who started my life without the marvels of a computer and smartphone but then quickly grew into them, I can say that I much prefer the digital. I find talking on the phone laborious, filled with awkward pauses and small talk which makes me incredibly anxious. However, as technology gets smarter, and we have more ways to prepare for conversations I do wonder if conversation is becoming too planned or researched, especially when you’re reaching out to someone for the first time be it for business or pleasure.

That brings me to the heart of this discussion which centers on an episode of Note to Self that featured an upcoming email service called Crystal. The service, which is currently in beta, is designed to scour the internet for information about the intended recipient and construct a profile on that person with recommendations on how best to speak to them via email. Now, all of that information is supposedly publicly available via social media profiles, blog posts, and comments or articles written about the person, but what Crystal does is basically give you a dossier on an individual that helps you have a “more effective” conversation with that person. According to the founder, he created this idea when he realized that he would unconsciously ignore emails that were long-form and would only skim through many messages. He decided that a tool that helped tell people how he liked to receive messages would be valuable for both writer and recipient. A few people on Note to Self tested Crystal to see what sorts of information it pulled and for the most part, they found it surprisingly accurate. The question, aside from the obvious privacy implications, is: is that accuracy a good thing?

I think a lot of us would be lying if we said we’d never done research on someone before we contacted or spoke to them. Especially on the business side of things, it’s important for pitches and presentations to know your audience and what they want to hear. However, I still feel that this is fundamentally different. In a way, it almost feels like catfishing where the communication and the relationship you develop is fake or deceptive. A service like Crystal takes away the work that goes into learning about a person through interaction and really getting to know them. There’s something beneficial to building a relationship organically…it keeps us human in a way. The more information and suggestion we have from technology, be it Crystal or another service, takes away our need to practice and develop our social skills because even if we know how to write in a colloquial or professional manner, it’s too guided and without thought or care.

I guess in a way it depends on whether you view digital communication, especially email as conversation or a skill. If writing effective emails is just another form of business writing and thus something you can objectively be good at, then yes, these types of services are a lot less controversial. In that case, all you’re doing is using another tool to help you in your work. But, if email is a form of conversation then I think we’re stripping the authenticity out of the way we communicate because there isn’t as much time and personality put into the way we’re talking to one another. Because in the case of Crystal, the service facilitates conversation with a specific person, I’m of the mind that those emails would be lacking in the meaning behind the words.

Despite these arguments, companies are trying to push for smarter services that add more and more context and assistance to a wide variety of tasks. What this does to each of our unique ways of engaging in those tasks remains to be seen but for now, we can still debate. What do you think of these services, are they helpful or harmful? Would you use something like Crystal to help with conversations with your personal contacts or colleagues? Let me know in the comments below.

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Full Sensory Virtual Reality. Count Me In.

I shared an article on LinkedIn awhile ago and wanted to expand a little more on what I said. There’s a company called The Void that’s putting together brick and mortar locations where people can go for unique virtual reality experiences. Basically what they do is build a rough physical environment (the type you might’ve seen in a laser tag arena as a kid) and then concept and develop a digital environment based on that schematic. The digital version is what comes through to the player when they don the goggles and enter the virtual world.

What makes this different from the virtual reality we’ve all seen is a few extra wearables and the physical environment. The Void is trying to extend the virtual world to all of your senses using a vest, and some accessories (fake swords or guns). Pair that with the arena they’ve built and you get a virtual world that you can walk around in and truly be a part of. Because the virtual reality is designed based on that physical arena, when there’s a wall in the game it matches a wall in the world. It’s a great idea though it requires a lot of trust in the technology. I’d guarantee that people have some shaky feet and move cautiously in their first go-round, but if you can really focus on the game your eyes are seeing, it would make it so much more fun. Check out the full concept video below:

The Void is showing their tech off primarily through games, almost like an amusement park attraction and to be honest it looks awesome. You can start to get the feeling of how much more interactive a video game can be when your whole body is in the action and there’s more of a sense of risk, strategy, and tension.

That said, I’m really, really hoping to see some big brands build out these kind of experiences for customers. Obviously this would be too costly to do all the time, but as big city stunt or a convention piece this is sure to turn heads and bring people in. It’s not hard to imagine for a lot of out-doorsy type brands like NorthFace or Patagonia making use of this and transporting their customers into the most exotic or rugged locations. In fact, Merrell has already used the Oculus Rift to let customers test their products deep in the mountains (kind of).

If you’re an experiential brand, letting people walk around and test or play with your product would be sure to bring in some new customers. Imagine a sports brand who let you test their product in a virtual reproduction of a professional stadium. Try and tell me you wouldn’t be more likely to switch to a Louisville Slugger after smacking a home-run off your favorite pitcher. Or how could you not get those new cleats when they feel so good scoring a goal against your rival footie team? It might be tough.

If you couldn’t already tell, I’m very excited for this kind of technology to take hold because I think it will fundamentally change how we interact with products and brands. However, I’m only one man and one mind, so I’m going to need you to tell me how you’d like to see this come to life and what brands you’d want to interact with. Tell me in the comments below.

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Virtual Reality on Planes: Get Your Sick Bags Ready…


This article was originally published on the DMI Blog.

Word on the street is that Qantas Airlines and Samsung are forming a partnership to bring virtual reality to first class travelers. An article in Fast Co. states that Samsung will provide the airline with a Samsung Gear VR kit for each first class seat on Airbus A380s, which would include the headset, Galaxy Note phone, and headphones. The partnership is clearly an effort to get more people experiencing the wonders of virtual reality and considering purchasing a Samsung product, but as I read the article my question was: are planes the right place for a virtual reality demo?

On the one hand, a long flight where you’re basically confined to your seat is the perfect time to immerse yourself in another more pleasurable world. I can imagine a cross-country flight flying by as I narrowly avoid gunfire in a game, examine the process of creating a plane in a factory tour, or possibly even checking out my destination before I arrive. Honestly, any one of those things (especially the last) would be a great use of time during travel and I can see people really jumping on board. However, on the other hand you have the actual physical effects that VR can have on your body and how they might be compounded with the physical effects of air travel.

One of the first things people noticed about the technology was that it could lead to bad nausea. Now in more recent versions, developers have figured out ways to make the motion of turning your head and looking around feel more natural so that it doesn’t feel like the world turns into a messy blur every time you want to look at something. That said, air travel also has a tendency to make people nauseous and together, the two sensations could make for a nasty experience.

The pairing of those two sensations is actually the biggest issue I see with using virtual reality in transit. What makes something truly virtual reality is when your eyes and ears fool your brain into thinking it’s somewhere else doing something else. When you watch people engage with VR, their bodies often react on instinct to things that they’re seeing in the headset and their faces show a strange mix of both excitement and confusion as their brain works to process it’s environment. As weird as that is, it’s all well and good when the stimuli outside of the VR experience are limited. When you’re on a plane however, you may be seated but the plane is moving, the air is pressurized, and the clouds are vigorously trying to shake you up. While you’re in the air with VR, there’s a good chance what you’re seeing and hearing isn’t going to match up with what you’re feeling from the plane. And when your mind and body disagree, you’re bound to have some weird reactions.

VR is soon to be a bandwagon that lots of brands want to jump on because there are so many different possibilities to create. Despite my above analysis, I actually think there’s some great potential for enhancing VR through motion, touch, smell, and maybe one-day even taste. To be successful, those sensory elements have to be built to integrate with the technology so that people fall even deeper into the virtual world. It’s a little like going on a ride at an amusement park, like the Escape from Gringotts at Harry Potter World, where your seats move and shake with what’s happening on-screen. The goal is to give you a certain amount of time where you forget the world around you and for that time you ARE a soldier, or an astronaut, or an engineer, or whatever the character happens in that world happens to be. If you’re not taken into that world as completely as possible (there are bound to be some factors you can’t control) your perception will be disjoined and uncomfortable. It’ll feel virtual, but it won’t feel like reality.

For marketers, it’s always exciting to try out the latest new technologies. You desperately want to create unique experiences that put your brand out in front of competitors and simultaneously do something fun and engaging that your customers will remember. That said it’s equally important that we really think through the best uses for that technology and where and when it won’t work. There are always a ton of factors that can affect an experience and though it’s tedious to try and consider them all, even a small negative aspect can skew perceptions of an otherwise great piece of work.

I hope that Qantas has given enough thought to how their partnership might shake out. As I said, I think there are some major positives about having something so engaging available on long flights, and personally, in theory, I’d love to get on a plane and just play around somewhere else until I got to my destination. So as you think about all that I’ve just said, keep your fingers crossed that the partnership is a success, otherwise Qantas first class is about to get verrryy messy.

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Microsoft Holo Lens: This is Augmented Reality.

Image Credit: Microsoft

I’m going to be honest with you all. I haven’t been this excited about a piece of technology for a long time.

If you haven’t already picked up on some of the buzz, Microsoft (yes, believe it) announced at their latest conference, a prototypical product called the HoloLens. This device, is meant to create a practical application for holographic technology instead of just using it to bring back dead musical artists. The technology is not quite a one-to-one comparison however. Rather than creating a large-scale three-dimensional animation, the HoloLens is more akin to a Google Glass, where it brings digital information and interfaces into the real world in a way that is interactive. Right now, HoloLens is in its very early stages with just a few working demos, but Microsoft clearly has high ambitions and those ambitions are gaining the interest and excitement of tech pundits everywhere.

So what I want to do in this post is explain why HoloLens is so exciting and how it differs in a positive way from it’s most mainstream competitor – Google Glass. In order to do that, I need to explain a bit more about what HoloLens is and how it works.

HoloLens looks like a giant pair of sunglasses or Samsung’s new VR kit that you wear over your head. Don’t mistake, this is not virtual reality; the glasses don’t take you out of the world, they are translucent so that you can still see the world around you. The headset is a computer in and of itself; it does not rely on a phone or laptop or watch to power it and while it’s running, beautifully concepted “holographic” images are projected into the air around you. The images are designed to look tangible so that it feels like you can touch and interact with them. They have depth and density and are projected in context to the real world. A blank wall might become a media center, for TV or music, or a table might have a toolbox and become a work station.

This is augmented reality. This technology is meant to enhance the world around you and bring additional information and functionality that ultimately helps you learn, enjoy, and simply do things better. It’s a concept that has been in sci-fi and video games for a long time but one that hasn’t really taken off in the real world yet. There have been some applications on smartphones that attempt to use augmented reality, but it’s not a great user experience to hold your phone in front of your face for extended periods of time to look at someone or down the street. In my opinion glasses, contacts, even our own eyes are the Holy Grail here – vision that feels totally natural. However, the issue has been that there hasn’t been a small and simultaneously powerful enough computer to make that happen (untethered from another device)…until now.

Currently, HoloLens has limited uses. You wouldn’t wear something that big outside of your house, or possibly even away from a couch or desk. But the way Microsoft has found balance between reality and technology has opened up the road to innovate in this category. One of the most important decisions Microsoft made in the design of this product was to embrace the digital imagery and not to hide it. This, in my humble opinion was Google’s biggest mistake with Glass. If you look at Google Glass, the interface is tucked up in the corner so it wouldn’t impede your sight, but it’s awkward to always have to look slightly right in order to engage the technology. Instead, Microsoft puts the imagery within your line of sight so that you can interact with both HoloLens and the world around you. This also makes the technology more interactive because it can be related to various aspects of the real world. Instead of only being an extension of your phone, HoloLens has near unlimited applications as almost anything can be tinkered with. Then compound that with the fact that since each person is wearing their own headset, the same surface could be multiple things to multiple people. Thus far, Microsoft has been experimenting with all sorts of uses from projecting TV, to unique gaming methods, and even tutorials and DIY and they haven’t even touched on how multiple people might share an experience.

Now, despite all my excitement, I will stress that all of this is a work in progress and we don’t really know how “safe” it will be to use. But in theory, and based on the concepts, the imagery is surface-aware and could be designed in such a way to stay in your line of sight and still not interfere (much like many heads up displays in the gaming world).

One of the other most important aspects of this announcement is the sheer excitement that is building. HoloLens is a just a prototype but Microsoft wants to move it into consumer hands quickly. They brought a working model to their conference and have let a number of tech outlets and bloggers test out a few small demos. So far the reactions have been very positive which is good for the marketplace. It’s interesting to see Microsoft leading the charge with something so revolutionary but they’ve definitely placed the ball in their competitors’ courts with this one.

Google has already pulled Glass from the market and is revamping the concept and Apple, in their typical fashion, has yet to react publicly but we can all hope they’ll take a cue and start working on something similar (if they aren’t already). The competitive reaction is key, because we don’t know how accessible HoloLens will be to consumers. Microsoft said the device is running a unique version of Windows 10, but they didn’t say whether or not it would be compatible with other mobile and desktop systems. One of the big trends of late are developers building ecosystems in an attempt to lock users into their product lines and I desperately hope Microsoft won’t do that with such an incredibly useful piece of technology.

The HoloLens could be a game changer for everyone from product designers and manufacturers to marketers right down to the average consumer going about their daily life. I look forward to watching the development of the product and seeing if Microsoft can truly fulfill on it’s ambitious promise. If you’re as excited as I am for the HoloLens, tell me in the comments what you think the best applications for it would be. What would you like to see or change?

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Can Policy Save a Dying Brand? Maybe, but it Shouldn’t.

It may not be common knowledge to everyone out there, but I can assure you that anyone who went to business school knows that every product has a lifecycle. Before a product is released, companies will conduct a complex analysis to determine how innovative a product is, where the competitors are, and what the demand is, and use that to ultimately determine how long their product will sell before it starts to become obsolete. As technology gets more advanced and companies innovate faster, the time until a product is obsolete has gone down; and if you think about most of your electronics and gadgets, often times there’s a better version in about a year. I should clarify that a new version doesn’t necessarily mean the old one is useless but the faster new versions come out, the faster support for the old ones will go away.

The same thing that happens to products can also happen to brands. If a brand continues to create new and better products and ultimately stays relevant it can last seemingly forever. However, sometimes things just don’t go well and a brand will fall by the wayside.

There was an article going around the tech sites on Friday about how the head of Blackberry, the once great smartphone giant, thinks that under the ideals of net neutrality, companies should be forced by legislation to develop their apps for ALL available operating systems and not just the most popular (i.e. Android and iOS). This caught me off guard because I’d never really considered net neutrality in regards to content, only holistic service offerings and things like bandwidth. But then I thought about it for a bit and vehemently disagreed with the view point.

Let me explain why.

Now, net neutrality says that no internet provider should be able to discriminate price or bandwidth by user, content, site, etc. For example, if Verizon stopped liking Netflix, it could charge users extra to visit the site or slow down their internet while they’re streaming. That’s not very nice while millions are trying to watch House of Cards. What Blackberry is implying is that just as the internet itself should be free and open for people to use as they wish, they should have the same freedom to choose an operating system without worrying about whether or not developers will make new apps for it. You could look to government workers as an example. They’re often devoted to Blackberry for it’s advanced security and encryption but are thus locked into whatever apps are available on the Blackberry app store (significantly less than iOS). It’s an interesting concept that developers shouldn’t neglect those who can’t afford an expensive phone or a fancy tablet, but in reality, this argument twists the meaning of consumer choice in a way it wasn’t meant to be twisted.

In reality, consumers are always making a conscious choice and have plenty of options as it is when they purchase a gadget. It’s no secret that the most popular systems out there are iOS and Android (and possibly soon Windows Phone) and it’s very clear what features come with each of those devices. These companies are always advertising how many apps they have available and what exclusives or partners they have. Additionally, the choice of platform is important for developers and really depends on what devices their target market uses or where their content will get the most use.

Blackberry is a brand that has been struggling to keep up with the fast pace of innovation in the smartphone and tablet world. There’s still a niche group of loyalists, but the reviews of their past few devices have been less than stellar and they’ve stuck firm to a number of outdated trends (i.e. physical keyboards in place of larger screen real estate). If you read into Blackberry’s statement, which likely wasn’t endorsed by PR, it seems more like a last ditch effort to use policy to save the brand rather than a good idea. If content and apps were to have some place under net neutrality, Blackberry would suddenly have an influx of popular apps come to their platform which would expand their offerings but not necessarily improve their system, which is really what matters. The big problem is that this mindset is a slippery slope for two reasons:

1) Developers have to play to the lowest common denominator. Marketers are often familiar with having to develop for outdated technologies like Internet Explorer 8, which is no longer available to consumers yet is still present in many corporate offices. It adds effort of taking extra time to develop alternate versions of products or scaling back features so that anyone can use the product on any device.

2) If companies don’t have to work to improve their systems in order to get third parties to buy in, there’s really no reason to strive to improve a product or a brand. I realize that not ALL innovation would stop but I’d bet that it would slow down a bit. Companies just wouldn’t have to try as hard to win over both customers and investors because everyone would just have to put their content on every platform.

The truth is, there is a ton of choice in the marketplace for both businesses and consumers, and while that means that not everyone will necessarily have the best, it’s important to keep progress moving forward. Competition is key to innovation so it’s important that any policy be enacted to encourage companies to make the best products they can at any price point.

At the same time, competition and choice are not the same as the goal that net neutrality is trying to achieve. A free an open internet, one that everyone has access to in the way that today’s lifestyle demands, is going to be an important issue going forward as the debate whether or not the internet is a human right heats up. It’s important that net neutrality stay an issue that about the people and not one that is suddenly made murky by other agendas. In the end, while Blackberry makes an interesting point about the accessibility of content, it is one that should be discussed among the major OS providers and not the government.

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Tech in 2015: What I See in CES

Much like every tech and gadget junky out there I’ve been following a lot of the news coming out of the Consumer Electronics Show (CES). A giant conference filled with advanced and emerging technologies that will inevitably engulf our lives and make us all smiling digital beings is just how I love to start my year.

What I love about CES is that it gives me a great perspective on how day-to-day experiences will soon be changed and improved and I instantly begin imagining how my favorite brands might use new technology to create exciting new ways of interacting, communicating, and advertising their products.

This year, I feel like I’ve seen less of the disruptive new technology and more iteration on last years trends. Wearables and smart watches are still all the rage, 3D printing is getting more advanced, and of course Oculus (and it’s slew of new competitors) is getting closer and closer to figuring out virtual reality. While this might not be the big reveal some people were hoping for it actually might be for the better.

Let’s talk about why:

1.) ACCESSIBILITY. First, there are a bunch of things being shown at CES this year that are focused on making technology more accessible. Whereas last year introduced some new technologies (3D printing for example) there was little practical use for them. Today, we’re seeing consumerized versions of these gadgets that someone might actually be able to use. People have figured out how to make these products small enough, the materials affordable, and the interface friendly so that possibly, within the next year we might actually be able to print a new bike part or wave our hands around like an idiot while we shop online in a virtual store.

2.) INTEGRATION. The next big trend I’m seeing is that we’re getting closer to a productive internet of things. Last year, tons of new “smart” devices popped up; everything from wristbands to door locks. But, one major problem was that each of these things existed in a sort of silo, where none of the devices interacted with each other. In many cases, especially within the smart home realm, these products were being built with unique communication languages that worked only with their own unique app. Now, as Apple’s Homekit becomes more available, we’re seeing more and more hub approaches where multiple devices (across brands) can work through the same system, thus making the “smart home” a lot smarter.

More recently, the problem has been that certain devices will only work with certain OS’ as Apple and Google try and lock you into their ecosystems. I tend to be torn on this issue because I like a seamless experience among a group of products, but at the same time I know that there’s a good chance I can’t afford to do that. Luckily, companies like Alcatel are exploring how to design smart products that break down barriers and work across multiple systems. Again, this makes it possible for people to purchase the devices THEY prefer and still create a more efficient, more integrated environment for their devices. Personally, I’m hoping to see some industry collaboration on a standard system (think wifi) for the good of the customer rather than just the company wallet, but that’s another issue…

3.) “SMART” BECOMES SMART. The last trend I’m excited about is the inclusion of fancy new sensors in many of the upcoming wearables and smart devices. These will enable all of our trackers to start automatically giving us information that actually means something. While it’s been nice to see our steps calculated and our calories burned, this is all very surface level data that has limited actual use when we try to change behavior. Some of these new sensors are able to get much deeper into our health, fitness, and even leisure tendencies. Calculating key metrics like heart rate, blood oxygen, BMI, sitting vs standing, nutritional components of various foods, is essential to truly being able to understand our personal health data. Paired with trend number two, this data no longer has to be applied only to it’s own category (health to health, fitness to fitness) but can expand to see interesting and valuable correlation between parts of our lives. We might be able to see whether the temperature in our homes affects whether or not we exercise, or whether eating too much fat in one day skews our sleep habits. It’s really exciting and will make wearables much more important for our day to day wellbeing.

There’s still progress to be made of course, but some of the new or improved technologies being shown at CES are really exciting. Even if customers can’t get their hands on it yet, many businesses can begin to invest, which means more fun, interactive marketing. Hell, the concept of VR shopping alone could totally revolutionize online purchasing trends. As more and more devices begin talking to each other, marketers will get meaningful personal, situational, and environmental data which will enable them to paint a clearer picture of the customer. For the savvy business people out there, that means smarter, customer centric targeting and product decisions.

One day, I will actually attend this conference and likely die in a geek-crazed frenzy of 3D printers and VR headsets. I’m excited to see these products continue to evolve and get into the hands of creative people who can turn them into something truly great.

As CES trucks on, what have been some of your favorite products? If you haven’t been following, tell me what sort of gadgets you hope to see come out in the coming months!

Coke Gives Us All a Lesson in Crowdsourcing


My last blog post was all about the importance of culture on global marketing initiatives and this article about Coca-Cola actually fits nicely within that same theme. While this post won’t be about culture, it does act as a nice transition into the topic for today which, as the title suggests, is crowdsourcing.

AdAge published an article about an upcoming creative campaign that Coca-cola is going to launch in China. Now initially, Coke wanted to export a successful English campaign however they quickly realized that the simple expression, “Aaahhhh!” doesn’t translate quite as well into other languages. So, with their campaign now on hold, they decided against a traditional research methodology and went with the more modern-day approach of letting their customers come up with the idea for them. If you’re not familiar, this is really the essence of crowdsourcing – drawing on your customers for ideas and solutions to problems. In crowdsourcing, the customers, in this case likely members of the target audience native to China, are doing the majority of the ideating and eventually these rough user-generated ideas will become the basis for Coke’s new branded marketing efforts in China. Coke will of course reward the winner (or winners) of the project for their ideas before taking them and selling huge amounts of product.

Coke certainly isn’t the first to do this, a variety of different companies have used the technique to solve problems ranging from campaign ideas and core messages, product design challenges, innovation challenges, even as far as to develop new treatments for diseases in record time! There are so many benefits to crowdsourcing for almost any problem/solution scenario in business. Social media and new technology has made this an extremely efficient mode of research. Basically, all the company has to do is write a brief for what they need created or solved and let the people go! Participants can ideate, share, discuss and refine amongst themselves, adding a fun, competitive element to the process.

At the end of it all, the brand will get tons of highly personal, emotional ideas across a wide spectrum. They can look for themes or similarities and aggregate them into a refined idea or if it’s a campaign challenge like Coke’s, just use it all in a big consumer focused campaign. There’s less pressure on crafting the right message (outside of a little massaging) when it comes right out of the mouth of your customers and if you choose multiple submissions, it’s easy to create something that will resonate with multiple segments within your audience.

As I said earlier, there are more benefits than just some good ideas and not all of them are benefits that the brand receives. Crowdsourcing is a great way to build loyalty and vocal advocates in your customers. Giving them secret, inside information and allowing them to participate directly in the creation of a brand they love is a chance that doesn’t come around often. It makes people feel incredibly close and important to the brand. To make it even more impactful (and sometimes a little more organized) the brand can have representatives collaborating and engaging with participants so that it really feels like a team effort rather than just a competition. Despite that, the competitive element and the grand prize is important and can help amplify the experience, encouraging people to one-up each other and really work hard to create something unique and meaningful. And, to round out the whole experience in a positive way since there will likely only be a handful of winners, the brand could feature all entries on a microsite or via social media. This way, even losing participants get some face time…after all there are bound to be a lot of effective entries that still maintain the brand voice.

Though crowdsourcing isn’t new per se – it’s been around for a few years – not everyone is making use of it. Despite it’s benefits it can be a little scary bringing the public in on the process. Obviously it’s important to assess the situation and make sure everything is right for crowdsourcing but I think it’s a method worth trying. Research, even qualitative research is up to the interpretation of the brand team in the end but crowdsourcing can help keep things customer centric since the submissions are from the people themselves.

The Wikipedia page on crowdsourcing has some pretty good examples of successful cases if you want to learn a little more about how this can be used in practice. If you’re familiar, I encourage you to share your favorite crowdsourcing projects in the comments below!